Unless you've been living in a cave you will have heard most of the general population gushing over the new IKEA ad, which features one hundred cats frolicking through the furniture store's Wembley branch. On the back of the success of the campaign IKEA have created a unique cat-alogue, showing cats at their happiest - relaxing in the home.
Why cats you ask? Well according to the guys at IKEA it's very simple:
"Everyone wants to feel happy and safe in their home and no one understands this better than a cat. Their natural instinct to find the cosiest part of the house means they are experts at choosing the furniture that will maximise their happiness. Inspired by these cats, the IKEA cat-alogue shows them enjoying all the best in IKEA home furnishings from the new 2011 home wares collection."
Here at House and Home HQ we can't get enough of these cute felines and we stumbled across this behind the scenes video which shows the cats creating mayhem in the furniture store.
The limited edition cat-alogue is available to download at IKEA.ie/cat-alogue.
