This gorgeous interiors company will be opening on Grafton Street next month

By Aoife Valentine Secor 15-06-2018

The White Company has long been one of our favourite brands when it comes to beautiful bedding, but up until now, it has only been available in certain concession stores in Ireland. So you can imagine our delight to hear not only is the bed and bath brand opening a flagship store in Ireland, but it's going to trading over three floors on Dublin's Grafton Street.

The new store opens at 72 Grafton Street on July 5th, and will house The White Company collection, which includes luxurious bedding and bath linen, chic home accessories, an award-winning skincare range, bespoke home fragrances and stylish clothing, loungewear and accessories. A superb selection of The Little White Company products is also on offer and features great quality, affordable clothes for babies and children, as well as nursery accessories and beautiful gift ideas.

They've given the space a White Company makeover, with modern lighting, floors and fixtures, and they're hoping they can use the specially designed space to give customers a completely new and exciting shopping experience, where they can completely immerse themselves in the brand.

“The White Company has been looking for a Dublin flagship for some time, and the Grafton Street opportunity is perfect for us as a luxury lifestyle retailer. Our new store will allow us to deliver a calming and full sensory experience that pushes boundaries, creating an outstanding retail journey for our customers who are at the heart of our brand," says Sarah King, the director of property for The White Company.

The Dublin store joins 57 British stores, and follows the opening of the opening of the first flagship store in New York this time last year.

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